What do you get when you combine Zuzu and the Loeries?

A winner, of course!

Our favourite hermit crab has been making waves (literally and figuratively) — after rubbing shells with the stars at the GRAMMYs earlier this year, Zuzu has now scuttled his way onto the Loeries stage, winning Bronze!

“Zuzu the Hermit Crab” – the charming eco-hero from our project with Ogilvy Chicago and SC Johnson – continues to prove that big change can start small. What began as a heartfelt story about recycling and responsibility has turned into an award-winning movement that’s reminding the world that even the tiniest creature can make a massive impact.
From red carpets to sandy beaches, Zuzu’s on a roll — or should we say, a crawl!
Here’s to storytelling with heart, humour, and a little hermit-crab hustle.