Working between London, Cape Town, Miami, and Mexico City, this film was shaped across time zones, cultures, and a shared love for the game.

Every year, for decades now, new commercials and brand stories for the world’s most loved sport flood the airwaves. How do you create a new voice in a densely oversaturated genre? By leaning into truth. By embracing the edge. By refusing to smooth the rough corners.

This year’s CONCACAF Champions Cup film explores the intensity that defines the tournament - the tension, the pride, and the moments that push players, fans, and rivals to their limits. A competition where history weighs heavy, legends are forged, and every encounter carries consequence.

This work exists because of a brave client team who challenged us to go further and reflect what makes this tournament distinct across the region.

Deep gratitude to Tim and Billy at WildPigs, our valued partners for the second year running - your trust and collaboration continue to elevate the work. And to Steve Tyler and Tim Beckerling for their creative vision and guidance.

To our incredible team at Scholars, who worked tirelessly behind the scenes with care, precision, and heart - this film is a testament to your craft.

Proud to help bring these moments to life for CONCACAF.