The Baby Bunch project came about when TBWA received a new brief from the Gates Foundation. Following the work Scholars Film had recently completed with them on Vintook in Kenya, we were their first choice to bring this new idea to life.

TBWA approached Scholars with the concept, and we were immediately on board, jumping straight into what would become a whirlwind of a project. With the Gates Foundation as a new client and both TBWA and AMPATH navigating new territory in the process, there were plenty of unknowns and challenges along the way.

But what made the experience so special was the collaboration. New relationships were formed, existing ones were strengthened, and our partnership with TBWA grew even further. Despite the fast pace and uncertainty, it was an incredibly rewarding experience and a project that reminded us of the power of bringing the right people together around an idea worth believing in.

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